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The History of instant noodles, which have become a part of people's daily lives throughout the world, began 45 years ago with the invention of Chicken Ramen by Momofuku Ando, Nissin's founder and chairman. His development in 1971 of Cup Noodle, the world's first cuptype instant noodle product, created a new concept that could be eaten anytime, anywhere by simply adding boiling water, which not only established a new market but also revolutionized eating habits worldwide.

In developing Chicken Ramen, Mr. Ando concentrated on satisfying five criteria that still form the basis of every Nissin product today : good taste, easy storage, convenience, reasonable price and safety. A firm belief in his vision and a process of trial and error led to the discovery of new method of dehydrated noodles through flash-frying, which is the basis for instant noodle manufacturing. The three concepts proposed by Mr. Ando as Nissin's corporate philosophy - People Can Only Be Content When There Is Enough Food; Intelligent Eating For Beauty And Health; Creating Foods to Serve Society - as well as his spirit of innovation remain the foundation for all Nissin's operating activities and product development

 

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