| Promotions |
| Mobile
selling unit for Cup Noodles – Project |
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Tricycle
sales was successfully introduced in Chennai on 23/07/03.
The response is extremely encouraging & the sale
is growing. While mug noodles are being
sold in schools, Cup Noodles are being patronised by the beach walkers and near by residents.
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When
life is hectic and you can't afford to take time
off, grab a cup. Cup Noodles from Indo Nissin, satisfies your hunger fast and easy.
No hassells! No delays! Just add hot water to
the cup for a delicious hot meal, ready in just
3 minutes!.
Pack a cup, to pack more action into life. |
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The
Institutional sales commenced at Indo Nissin Foods
in the year 1993. The objective being direct reach
to the consumers.
 Initially
the sale was started off with MUG Noodles. Mug Noodles came with a unique
taste in sachets at a very affordable price.
Target
Customers are schools and colleges where there is big
demand for a ready to eat snack. In modern days and
globalization the younger generation warmly welcomed
the instant noodles, which make them feel modern.
A deviation from the convention most offices with pantry facilities stock this product.
The Institutional pack contains the following
range :
Mug Smoodles - Veg(50g),
Mug Smoodles - Chicken(50g),
Cup Noodles - Veg (80g)
Cup Noodles - Chicken (80g)
Cup Noodles - Mast Masala (80g) and
Top Ramen - Macho Masala (2.4kg)
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| Top
Ramen Branding on Busses |
Important
bus routes were identified in Bangalore & Hyderabad.
These busses were Branded Top Ramen & cup Noodles.
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Touch
Bass 2003- JRD Tata auditorium |
Indo
Nissin sponsored the programme for cup noodles –
A popular event involving corporate offices & software
houses .The event was branded as CUP NOODLES TOUCH BASS
2003. It had quiz competition in the morning & Rock
show in the evening .The event was covered by 8 leading
TV channels like, NDTV, Star News, Aaj Tak, Head lines
today, Zee News, E- TV. This was covered in their news
item.
Leading Newspapers also covered it.
The New variant of Cup noodles " Mast Masala’’
was launched here & the response was extremely good.
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